Tattoo studios were getting treated like any other small business. Generic templates, generic advice, agencies that couldn't tell the difference between a walk-in and a guest spot.
We put together a small team around one focus: building the systems tattoo studios actually need to get booked. Not a web shop that happens to take you on as a client. A studio built around this business specifically, from the booking flow to how someone finds you in the first place.
We didn't want to build another site. We wanted to build the thing that made hope unnecessary.